— Our Services
Six Commercial Pillars
We offer a complete suite of market entry and commercial management services — structured to take international beauty and wellness brands from first conversation to sustained retail presence in Australia.
01
Market Entry Strategy
The foundation of every successful launch.
We develop a bespoke go-to-market strategy for each brand we represent. This covers channel selection, launch sequencing, regulatory compliance, pricing architecture, and competitive positioning within the Australian market. We do not apply a template — every brand enters the market differently.
Includes
- Market opportunity assessment
- Channel and retailer strategy
- Regulatory and compliance roadmap
- Launch timeline and milestones
- Competitive landscape analysis
02
Retail Placement & Buyer Access
The right doors. Not just any doors.
Our established relationships with retail buyers across pharmacy groups, department stores, and specialty beauty retailers give our partner brands a direct pathway to ranging conversations. We manage the buyer introduction, ranging submission, and negotiation process on your behalf.
Includes
- Buyer introductions and meetings
- Ranging submissions and presentations
- Trading terms negotiation
- Planogram and shelf placement strategy
- Retailer-specific launch planning
03
Distribution & Logistics
Reliable infrastructure. No surprises.
We manage the end-to-end logistics of getting your product into Australia and onto shelves. This includes importation, warehousing, pick-and-pack, and retailer-compliant delivery. Our distribution infrastructure is built for the specific requirements of the Australian retail sector.
Includes
- Importation and customs management
- Warehousing and inventory management
- Retailer-compliant pick-and-pack
- Replenishment and reorder management
- Logistics reporting and visibility
04
Brand Positioning & Pricing
Protecting your equity in a new market.
Entering a new market without a clear pricing and positioning strategy is one of the most common — and costly — mistakes international brands make. We develop a pricing architecture that reflects your brand's positioning, accounts for Australian market dynamics, and protects your equity across channels.
Includes
- Australian market pricing analysis
- Recommended retail price (RRP) strategy
- Margin and trading terms modelling
- Channel pricing hierarchy
- Brand positioning guidelines for AU market
05
Education & Launch Activation
Driving sell-through from day one.
A brand on a shelf is not a brand in market. We develop and execute education and activation programmes that drive awareness, trial, and sell-through at retail. This includes retail staff training, in-store activations, and consumer-facing launch events.
Includes
- Retail staff training programmes
- In-store activation planning and execution
- Launch event coordination
- Consumer sampling and trial programmes
- Digital and social support for retail launches
06
Ongoing Commercial Management
Your in-market commercial team.
Once your brand is in market, the work continues. We provide ongoing commercial management including retailer relationship maintenance, performance reporting, reorder management, and strategic planning for growth. We act as your in-market commercial team.
Includes
- Monthly performance reporting
- Retailer relationship management
- Reorder and replenishment management
- Promotional planning and execution
- Annual commercial strategy review
Ready to Discuss Your Brand?
Submit your brand for consideration and we will be in touch within 5 business days.