— About
Experience. Relationships. Results.
Our Story
Built on Industry Knowledge, Not Just Ambition
Two Sheilas was founded by professionals with direct, hands-on experience in the Australian beauty and wellness retail sector. Our founders have worked across distribution, retail buying, brand management, and commercial strategy — giving us a perspective that is rare in the market entry space.
We understand what it takes to get a brand from international market to Australian shelf — and more importantly, what it takes to keep it there and grow it. That means understanding retailer expectations, consumer behaviour, regulatory requirements, and the commercial realities of the Australian market.
We are selective about the brands we represent. We take on partners where we genuinely believe in the product, the positioning, and the commercial opportunity — because our reputation with retailers depends on the quality of what we bring to them.
20+
Years Combined Experience
National
Retail Relationships
AU · NZ
Markets Covered
IE · UK · EU · US
Sourcing Markets
Areas of Expertise
What We Bring to Every Partnership
Australian Retail Landscape
Deep knowledge of the pharmacy, department store, and specialty beauty channels — including buyer relationships, ranging processes, and trading terms.
International Brand Management
Experience managing the commercial, logistical, and regulatory requirements of bringing international brands to market in Australia.
Distribution Infrastructure
Established distribution networks and operational capabilities that remove the complexity of market entry for international brands.
Industry Network
Relationships with retail buyers, trade bodies, industry associations, and enterprise organisations across the Australian beauty sector.
Ready to Start the Conversation?
Submit your brand for consideration or connect with our portfolio.